- Be brave! Don’t follow the crowd!
How to distinguish my brand on Social Media in handmade business? How to sell on Social Media?
- What is SEO and how do I use it for product descriptions?
Why is SEO important when I create my product descriptions? How can I improve the searches of my products on the Internet?
- Consistent pricing policy. Why is it not worth giving different prices in different places?
How to make a consistent pricing strategy? Why coupons or free delivery are different than promotions? What your price say about your product.
- Promotions in handicrafts business. Should I apply discounts on my handmade products?
Do promotions make sense in handicrafts? When should I make promotions on my handmade products?
- Building Premium Handmade Brand. What is important to make your brand image?
How to create a premium handmade brand? How to be consistent? How to choose the right values?