Възприемайте моите статии като вдъхновение. Помислете как моите предложения биха могли да работят във вашия контекст. Пазарът на занаятчийски изделия е много широк. Наблюденията ми са обобщени и не е задължително да са верни във всеки случай.
So let’s come back to your objectives and the strategies you may take. Of course it is only a suggestion and it can be slightly different depending on type of handmade you make. As a general rule I would say that is better to focus of less channels but to do it the right way.
Днес ви подготвих 3 общи сценария въз основа на вашите цели. Предлагам ви да ги прочетете всички, за да видите разликите в подходите и след това сте в състояние да проверите дали целта, която сте си поставили, наистина е тази, която искате.
Why should I check if my goals are what I want? Because many times people don’t see that behind any business there is a lot to think about and to do. That is not easy, you need to constantly learn and look for new opportunities. You can’t stay in one place and expect that everything will go well from now on.
Не искам да ви обезкуражавам да управлявате бизнес - напротив, бих искал да ви видя как растете. Но не искам да ви лъжа, че ще е лесно. Имате потенциал (идвате тук, за да научите повече - това показва много от вашите ценности) и можете да го накарате да работи, когато сте подготвени и планирате колкото е възможно повече. Няма да правите нервни движения, когато нещо се обърка. Ще слезете, преосмислите своята стратегия и ще можете да идентифицирате нови възможности.
Нека се върнем към нашите сценарии:
SCENARIO 1 - Това е просто хоби. Не искам да управлявам ръчно изработен бизнес.
If your aim is to get just couple of orders per month because you want to continue it as a hobby, then you don’t need to go into too many channels – actually, I would recommend focusing on one or two (e.g. social media and some platform) and maybe some local promotion (friends recommendations). Otherwise you will get overwhelmed, and there is a big chance that you will need to spend more time on promotion than on work that gives you pleasure. So choose one channel and do it well as much as you need!
Another way is to look for some other handcrafter to do products for him/her. Then you don’t care about selling at all. You simply make some products as requested, get some extra money to your budget and not worry about business related issues at all! 🙂
SCENARIO 2 - Искам да бъда независим от ръчно изработения ми бизнес.
If your aim is to own your handmade business (and earn as much as in a “normal” job) then it would be better to pick few channels (but also not too many straight away). They should rather supplement each other. For example, you can choose few platforms and/or your own online shop and support it with your social media channels.
It is important to diversify the channels the moment it starts to be your business – no matter what are your further aspirations. Look for platforms that have your “dream customers” and give you some potential to grow. It is up to you how fast you will start all of them, but I would suggest to start step by step with new ones so first you get familiar with one and then start another one.
I recommend to do it one after another and not sign in to all potential platforms in the same time. This can be overwhelming and may discourage you or stress when you won’t be able to find something on one, will be mixing features etc.
You should also remember to be visible locally – this can be actually the best solution for you as people recommend best someone who they know! Don’t forget about it!
Защо трябва да разнообразя каналите си за продажба?
Тъй като много пъти глобалните канали за продажби са показвали, че могат да променят правилата и да ви оставят на мира. Когато управлявате бизнес, не можете да разчитате само на един доставчик - излагате себе си на голям риск. Както в нормалния живот - винаги си подготвяйте план Б.
In this scenario you may also soon see that Facebook or other social media will stop to be your sales channels but they will become rather your promotion channels. Still important to take care of, dragging new customers but you will try to make transactions e.g. on your own website.
Каква е разликата между каналите за продажба и каналите за промоция?
С каналите за продажба, които продавате, и с канали за промоция привличате клиенти в магазина си - което не е на нито един от тях. Докато Facebook (и други социални медии) отвориха вратата си към продажбите, това стана объркващо. Особено, че в „Сценарий 1“ той служи и на двете цели. В този сценарий обаче не управлявате бизнес, нямате собствен уебсайт или акаунт на някаква платформа.
Защо е по-добре да се отнасяме към Facebook (или други социални медии) като към промоционален канал и да се откажем от продажбата си там?
Apart from diversification, I would say that you can better keep track on your sales, customers profiles and promotions (you get more of them so it is easier to do it automatically). Either your own website or a platform give you tools to understand better your customers needs, opinions, activity in general. By analyzing it a bit you can prepare better communication or improve your products. And you don’t need to spend too much time on getting this information in graphs or tables formats. Secondly, somehow when you treat is as a supporting promotion channel, your communication starts to be more “relaxed” and interesting. You have less stress to sell through this channel and it influences your posts… It is just my subjective observation 😉
I would compare it to some date – a girl meets some guy and she would really like him to like her back 🙂 . So she is stressed, she tries very much to show him the best of her. And somehow he may feel pressure and steps back. And then some other day, the same girl is relaxed, doesn’t even think about meeting anyone. And by accident she is noticed by some guy in a bus. It is him who approaches her because he sees how nice and positive she is 😀
Another thing that you may ask yourself at this point is whether I should have my own shop or use some other existing platform. As there are couple of adventages and disadventages of both of them I will develop this topic later on 🙂
SCENARIO 3 - Искам да развивам собствена марка и успешен ръчно изработен бизнес
If your aim for the future is to grow, make a successful brand, to be able to hire someone one day or outsource some production to another handcrafter according to your projects, then it would be good to be visible in many places. Of course you would need to do it step by step but it is good to have a plan for it.
След като се запознаете с една платформа, присъединете се към нова и т.н. Може да помислите и за някой, който да управлява профилите ви (да добавя продукти и да пише вашите публикации в социалните медии и т.н.), така че да можете да се съсредоточите върху действителната си работа. Има много „виртуални асистенти“, които поддържат фирми като вашия и си струва да видите цените преди това, за да можете да прецените кога би бил удачен момент за получаване на такъв вид помощ. От друга страна можете да потърсите някой студент или някой как иска просто обикновена допълнителна работа.
Remember that your time spent on marketing is a time lost on production. Then the time spent on production can be lost on design. So as you grow you may even need support from some other handcrafter/s. And you may also find them in some FB groups like ours 🙂
It is good to ask yourself at this point what would you like to focus on in your business – production, design or a little bit of both? That will help you look for right people for the future cooperation because you never know when you will meet them on the way 🙂
Similarly to the “Scenario 2”, your social media channels will serve you to promote and not to sell. You will try to keep track on your sales, your customers profiles etc. You will develop the strategy and look for new opportunities everywhere. Even sales platforms may serve you more and more as promotion channels as you will try to draw customers to your own shop. You will become a true business(wo)man 🙂
That is why it is good that everyone has different goals. You may not see it yet but as soon as you grow you will start to realize that having a group like ours is very valuable! Some handcrafters don’t want to grow their businesses (and it is ok!) and others aim for it! So why not to connect the powers and do something together?!… Look at what others do and keep it in mind. Share what you do and what are your goals so others may think about you for their projects! You never know what kind of idea will develop in the future from it 😉
I wish you all good inspiration and stay connected! 🙂
Важна информация:
Харесва ми това, което създавам в този блог? Това е моето безплатно съдържание и аз съм благодарна, ако оставите коментар, последвате социалните ми мрежи и ми дадете някой палец нагоре, за да продължа да пиша! 😊 предайте новината на други хора, които биха могли да се възползват от нея!
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